{"id":231302,"date":"2024-07-11T08:26:14","date_gmt":"2024-07-11T06:26:14","guid":{"rendered":"https:\/\/autoritas.net\/idi\/escolta-activa-en-turisme\/"},"modified":"2025-05-10T10:36:21","modified_gmt":"2025-05-10T08:36:21","slug":"escolta-activa-en-turisme","status":"publish","type":"page","link":"https:\/\/autoritas.net\/ca\/nosaltres\/idi\/escolta-activa-en-turisme\/","title":{"rendered":"Escolta Activa en Turisme"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"231302\" class=\"elementor elementor-231302 elementor-228245\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87bbd57 e-flex e-con-boxed e-con e-parent\" data-id=\"87bbd57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ba5ac8a e-con-full e-flex e-con e-child\" data-id=\"ba5ac8a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74f82c9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"74f82c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">AL4TOUR<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b35491b e-flex e-con-boxed e-con e-parent\" data-id=\"4b35491b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-146f2e2f elementor-widget elementor-widget-text-editor\" data-id=\"146f2e2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AL4Tour, \u201cActive Listening for Tourism\u201d (Escolta Activa per al sector Tur\u00edstic), t\u00e9 com a objectiu la recerca conjunta d&#8217;eines tecnol\u00f2giques que permetin gestionar adequadament la informaci\u00f3 generada en Internet i el desenvolupament de dos casos d&#8217;estudi sobre el sector tur\u00edstic. Aquests dos Casos d&#8217;estudi s&#8217;enfoquen al sector tur\u00edstic i es basen en la tecnologia que es desenvolupa en el projecte. El primer cas d&#8217;estudi s&#8217;enfoca a DMO (Destination Management Organizations) d&#8217;una destinaci\u00f3 tur\u00edstica i el segon s&#8217;enfoca al subsector d&#8217;establiments hotelers.  <\/p>\n<p>L&#8217;objectiu \u00e9s fer un pas m\u00e9s enll\u00e0 de les eines disponibles en la xarxa per a poder realitzar una escolta activa (Active Listening) de tot el que est\u00e0 passant entorn d&#8217;una organitzaci\u00f3 o dest\u00ed.<\/p>\n<p>Aquesta escolta activa suposa poder reaccionar adequadament als inputs rebuts d&#8217;una manera proactiva, possibilitant que les organitzacions o destins puguin entrar en conversa dins del mitj\u00e0 digital.<\/p>\n<p>En el prototip de destins, donat el volum, format i contingut de les dades, l&#8217;acostament adequat per a entendre aquestes dades es basa a usar tecnologies de web data mining (o text mining). L&#8217;eina s&#8217;aplica en estrat\u00e8gies i activitats de m\u00e0rqueting intelligence d&#8217;una destinaci\u00f3 tur\u00edstica. El sistema extreu i anota opinions i discussions on\u2010*line relacionades amb el dest\u00ed (es poden segmentar per tipus de productes) usant t\u00e8cniques com a web crawling, wrapping, classificaci\u00f3 de text i conceptes, i ling\u00fc\u00edstica computacional.  <\/p>\n<p>L&#8217;objectiu del cas d&#8217;estudi d&#8217;establiments hotelers es basa a desenvolupar un sistema de web scraping per a escrutar la reputaci\u00f3 on\u2010*line (puntuaci\u00f3) que cada hotel t\u00e9 en cada portal i guardar-la en un sistema centralitzat. En cada portal es podr\u00e0 incloure puntuacions de l&#8217;hotel sobre la base de diferents criteris (com a servei, habitacions, neteja, etc.) que han aportat usuaris de diferents perfils (solter, parella, fam\u00edlia\u2026). <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-538cf2fe e-grid e-con-boxed e-con e-parent\" data-id=\"538cf2fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-382dac5 elementor-widget elementor-widget-image\" data-id=\"382dac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/autoritas.net\/wp-content\/uploads\/2024\/04\/1200px-Logotipo_del_Ministerio_de_Ciencia_e_Innovacion.svg-800x247-1.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a9a7821 elementor-widget elementor-widget-image\" data-id=\"1a9a7821\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"266\" src=\"https:\/\/autoritas.net\/wp-content\/uploads\/2024\/04\/Foto-i-D-i-5-800x266-1.jpg\" class=\"attachment-large size-large wp-image-225805\" alt=\"\" srcset=\"https:\/\/autoritas.net\/wp-content\/uploads\/2024\/04\/Foto-i-D-i-5-800x266-1.jpg 800w, https:\/\/autoritas.net\/wp-content\/uploads\/2024\/04\/Foto-i-D-i-5-800x266-1-300x100.jpg 300w, https:\/\/autoritas.net\/wp-content\/uploads\/2024\/04\/Foto-i-D-i-5-800x266-1-768x255.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AL4TOUR AL4Tour, \u201cActive Listening for Tourism\u201d (Escolta Activa per al sector Tur\u00edstic), t\u00e9 com a objectiu la recerca conjunta d&#8217;eines tecnol\u00f2giques que permetin gestionar adequadament la informaci\u00f3 generada en Internet i el desenvolupament de dos casos d&#8217;estudi sobre el sector tur\u00edstic. Aquests dos Casos d&#8217;estudi s&#8217;enfoquen al sector tur\u00edstic i es basen en la tecnologia [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":231298,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-231302","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Escolta Activa en Turisme<\/title>\n<meta name=\"description\" content=\"Consultora en estrategia, comunicaci\u00f3n y digitalizaci\u00f3n para empresas y administraciones. 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