Summer is starting and with it comes new trends in digital marketing that will mark the season. Find out what’s key this summer to connect with your audience and grow your brand in the coming months:
– User-generated content (UGC) and micro-influencers
Trust is the main driver of consumerism today, and nothing generates more credibility than recommendations from real people. User-generated content (UGC) continues to gain prominence as an essential resource for brands, encouraging active community participation and promoting authenticity. In parallel, micro-influencers – with smaller but highly engaged audiences – are consolidating as strategic allies to reach specific niches with personalised messages.
– Omnichannel and extreme personalisation
Customer experience has become a central focus of marketing. Omni-channeling, i.e. the seamless integration of all communication and sales channels, allows for consistent and frictionless user interaction. In addition, extreme personalisation, supported by data analytics, makes it possible to design offers and messages tailored to individual preferences, thus increasing the relevance and effectiveness of campaigns.
– Augmented Reality (AR) and Virtual Reality (VR) for immersive experiences
Immersive technologies continue to gain ground in digital marketing. Augmented reality (AR) and virtual reality (VR) offer new possibilities for brands to create interactive and memorable experiences. From virtual product testing to immersive brand environments, these tools enable brands to connect with consumers in innovative and emotional ways.
– Social commerce and conversational marketing
Social commerce continues to grow, integrating direct shopping within social platforms. This trend, combined with conversational marketing – the use of chatbots and virtual assistants to interact in real time – is redefining the way users discover and purchase products, making the process more streamlined, personalised and accessible.
– Privacy with transparency
Privacy has become an essential value. Brands that are committed to transparency in the use of data and offer real control to users not only comply with regulations, but also strengthen the trust and loyalty of their audiences.
In short, Summer 2025 demands a combination of authenticity, technological innovation and respect for the user. Adapting strategies to these trends will be key to building lasting relationships.
