Marketing trends for summer 2025
Summer is starting and with it comes new trends in digital marketing that will mark the season. Find out what’s key this summer to connect with your audience and grow your brand in the coming months: – User-generated content (UGC) and micro-influencers Trust is the main driver of consumerism today, and nothing generates more credibility […]
What is Zero Click Content and why should you care if you work in digital marketing?
In the world of SEO and content marketing, a new concept has gained prominence in recent years: Zero Click Content. Although at first glance it may seem like just another technical term, it actually represents a paradigm shift in how information is produced and consumed on the Internet. We tell you what it is, why […]
World Graphic Design Day: 10 tips for designing with intent, judgement and personality
Every 27 April is World Graphic Design Day, a date to recognise the work of those who give visual form to the ideas, brands and messages that surround us. But beyond recognition, it is also an opportunity to reflect on the importance of responsible, functional and purposeful design. For this reason, we share ten professional […]
How to create an effective content strategy from scratch
In digital marketing, having a well-defined content strategy is key to standing out, connecting with your audience and achieving your goals.Proper planning not only improves a brand’s visibility, but also helps to build audience loyalty and increase conversions. Here’s a step-by-step guide on how to build an effective content strategy from scratch. Before you start […]
The future of social networks: Metricool’s 2024 study keys
Social media is constantly evolving, and to understand where it is headed in 2025, Metricool has analyzed more than one million accounts and over 21 million posts across eight different platforms. The result is a detailed report on trends, algorithm changes and opportunities for content creators and brands. Below, we present the most relevant key […]
ADVANCES IN ARTIFICIAL INTELLIGENCE AGENTS AS A DRIVER OF CHANGE IN STRATEGIC SECTORS [informe]
Artificial intelligence is marking a turning point in technological evolution, and AI agents are at the heart of this transformation. These advanced tools, designed to learn, adapt and make autonomous decisions, are revolutionising how we interact with technology and how key processes in strategic sectors are managed. What makes AI agents unique?Their ability to combine […]
Analysis of the Brand Observatory on Social Networks 2024: trends, challenges and strategies
The IAB Spain Brand Observatory on Social Networks 2024 is an exhaustive analysis of the performance of 206 brands on social networks over a year, between July 2023 and June 2024. This study offers a detailed view of how brands They have managed their communities, generated interactions and optimized their presence on platforms such as […]
