The future of social networks: Metricool’s 2024 study keys
Social media is constantly evolving, and to understand where it is headed in 2025, Metricool has analyzed more than one million accounts and over 21 million posts across eight different platforms. The result is a detailed report on trends, algorithm changes and opportunities for content creators and brands. Below, we present the most relevant key […]
ADVANCES IN ARTIFICIAL INTELLIGENCE AGENTS AS A DRIVER OF CHANGE IN STRATEGIC SECTORS [informe]
Artificial intelligence is marking a turning point in technological evolution, and AI agents are at the heart of this transformation. These advanced tools, designed to learn, adapt and make autonomous decisions, are revolutionising how we interact with technology and how key processes in strategic sectors are managed. What makes AI agents unique?Their ability to combine […]
Analysis of the Brand Observatory on Social Networks 2024: trends, challenges and strategies
The IAB Spain Brand Observatory on Social Networks 2024 is an exhaustive analysis of the performance of 206 brands on social networks over a year, between July 2023 and June 2024. This study offers a detailed view of how brands They have managed their communities, generated interactions and optimized their presence on platforms such as […]
