{"id":229207,"date":"2024-07-11T08:26:14","date_gmt":"2024-07-11T06:26:14","guid":{"rendered":"https:\/\/autoritas.net\/rdi\/active-listening-in-tourism\/"},"modified":"2025-05-10T10:36:18","modified_gmt":"2025-05-10T08:36:18","slug":"active-listening-in-tourism","status":"publish","type":"page","link":"https:\/\/autoritas.net\/en\/about-us\/rdi\/active-listening-in-tourism\/","title":{"rendered":"Active Listening in Tourism"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"229207\" class=\"elementor elementor-229207 elementor-228245\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecf4211 e-flex e-con-boxed e-con e-parent\" data-id=\"ecf4211\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-760c846 e-con-full e-flex e-con e-child\" data-id=\"760c846\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37ad475 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"37ad475\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">AL4TOUR<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b35491b e-flex e-con-boxed e-con e-parent\" data-id=\"4b35491b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-146f2e2f elementor-widget elementor-widget-text-editor\" data-id=\"146f2e2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AL4Tour, &#8220;Active Listening for Tourism&#8221;, aims to jointly research technological tools that allow the proper management of information generated on the Internet and the development of two case studies on the tourism sector. These two case studies focus on the tourism sector and are based on the technology developed in the project. The first case study focuses on DMOs (Destination Management Organizations) of a tourist destination and the second focuses on the subsector of hotel establishments.  <\/p>\n<p>The goal is to go a step beyond the tools available on the web to be able to actively listen to everything that is happening around an organization or destination.<\/p>\n<p>This active listening means being able to react appropriately to the inputs received in a proactive way, enabling organizations or destinations to enter into a conversation within the digital medium.<\/p>\n<p>In the destination prototype, given the volume, format and content of the data, the appropriate approach to understand this data is based on using web data mining (or text mining) technologies. The tool is applied in marketing intelligence strategies and activities of a tourism destination. The system extracts and annotates online opinions and discussions related to the destination (can be segmented by product type) using techniques such as web crawling, wrapping, text and concept classification, and computational linguistics.  <\/p>\n<p>The objective of the case study of hotel establishments is based on developing a web scraping system to scrutinize the on\u2010line reputation (score) that each hotel has on each portal and save it in a centralized system. In each portal, it will be possible to include hotel ratings based on different criteria (such as service, rooms, cleanliness, etc.) that have been provided by users of different profiles (single, couple, family,&#8230;). <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-538cf2fe e-grid e-con-boxed e-con e-parent\" data-id=\"538cf2fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-382dac5 elementor-widget elementor-widget-image\" data-id=\"382dac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/autoritas.net\/wp-content\/uploads\/2024\/04\/1200px-Logotipo_del_Ministerio_de_Ciencia_e_Innovacion.svg-800x247-1.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a9a7821 elementor-widget elementor-widget-image\" data-id=\"1a9a7821\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"266\" src=\"https:\/\/autoritas.net\/wp-content\/uploads\/2024\/04\/Foto-i-D-i-5-800x266-1.jpg\" class=\"attachment-large size-large wp-image-225805\" alt=\"\" srcset=\"https:\/\/autoritas.net\/wp-content\/uploads\/2024\/04\/Foto-i-D-i-5-800x266-1.jpg 800w, https:\/\/autoritas.net\/wp-content\/uploads\/2024\/04\/Foto-i-D-i-5-800x266-1-300x100.jpg 300w, https:\/\/autoritas.net\/wp-content\/uploads\/2024\/04\/Foto-i-D-i-5-800x266-1-768x255.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AL4TOUR AL4Tour, &#8220;Active Listening for Tourism&#8221;, aims to jointly research technological tools that allow the proper management of information generated on the Internet and the development of two case studies on the tourism sector. These two case studies focus on the tourism sector and are based on the technology developed in the project. The first [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":229195,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-229207","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Active Listening in Tourism<\/title>\n<meta name=\"description\" content=\"Consultora en estrategia, comunicaci\u00f3n y digitalizaci\u00f3n para empresas y administraciones. Impulsa tu crecimiento con Autoritas Consulting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autoritas.net\/en\/about-us\/rdi\/active-listening-in-tourism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Active Listening in Tourism\" \/>\n<meta property=\"og:description\" content=\"Consultora en estrategia, comunicaci\u00f3n y digitalizaci\u00f3n para empresas y administraciones. 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